The core metaphor is that such people are delicate like snowflakes, easily hurt by the hard realities of life, and think of themselves as special without realizing they are entitled and privileged- because every snowflake is different, as they say. Fight Club, nevertheless, did help to spread snowflake as a contemporary insult online in the 2000s to tease sheltered, helicopter-parented, everyone-gets-a-trophy young adults. (That’s a diss we can get behind.) Over a century later in the 1970s, black people who were seen as acting too white were mocked as snowflakes. During the Civil War in Missouri, pro-slavery advocates were called snowflakes for valuing white people over black people. You are not a beautiful or unique snowflake.”įight Club’s snowflake, though, isn’t its earliest instance as an insult. The contemporary insult snowflake was popularized by the 1996 novel and 1999 film adaptation Fight Club, which tells the story’s wannabe fighters: “You are not special.
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